Let's Explore the World of Digital Marketing

• Digital Marketing
•   18 oct 2023

Let's Understand What Digital Marketing Actually is!

“If a business is not online, it does not exist”

Digital marketing is the modern way of presenting yourself to your customers. With growing technology and its reach, digital marketing has become the most proficient way of making your presence in the current market. Earlier advertisements always depended on the size of the business. But now, one who is just a beginner in the world of business can also use digital marketing for their growth. It works the same for small and big enterprises. We all must have heard a lot about digital marketing, and we must be aware of the basics of the field. However, it encompasses different strategies depending on the type of business you own. In this blog, we will understand all the aspects of digital marketing.

The term digital marketing covers a huge variety of subtopics from SEO to blogs and budgets to channels. Basically, it is the use of digital platforms to market any product or service. Also known as Internet marketing, it is used to promote any brand and connect you to your potential customers via the internet.

There are multiple methods of digital marketing that include

• • Search engine
• • Websites
• • Emails
• • Text-messaging
• • Mobile apps
• • Web-based advertising
• • Social media (and more)

Principles of Digital Marketing

The basic principle of digital marketing is the same as traditional marketing. However, there are minor differences- digital marketing relies on consumer data to find business targets, whereas in traditional marketing locations are decided according to footfall. Digital marketing is an effective way of creating a brand. However, it is so popular these days that you will have to think out of the box to be visible in the crowd.

There are various approaches you can follow for digital marketing. It depends on the business model you follow.

Business to Business

If your business is B2B (business to business) you will require a longer and strategic approach. It takes time because often the spending limit of the clients is much higher. Your business can be of products or services. The sale cycle can be huge, but the audience might be small.

Business to Customer

If your business is B2C (Business to customer), you will sell directly to the consumer. The sale cycle will be short, but the audience will be huge. Your business would mostly sell products rather than services.

It is obvious that digital marketing for both the businesses will be done accordingly, however, there are some basic differences between B2B and B2C businesses.

• Decision making in B2B involves multiple people but B2C mostly concerns single individual.
• B2B clients will have a long decision-making process, whereas B2C Customers decides to buy the product instantly.
• B2B requires you to maintain good relationships with your clients for continuous business whereas B2C requires urgent messaging for informing their customers. In both cases the customer will judge you on the basis of experience they have.
• B2B transactions are driven by logic but B2C transactions are mostly driven by emotions. This point changes the whole game of digital marketing for the two different business approaches.

While B2B and B2C have a totally different approach for their businesses but digital marketing can be done for both. Whether your target is a consumer or a business, digital marketing will help you efficiently promote your brand for results.

Advantages of Digital marketing

There are many benefits of digital marketing which helps your business grow. Along with that, it also enhances the customer’s satisfaction.

Let's take a look at some of the advantages of digital marketing

Wide Consumer Base

Digital marketing allows you to get the attention of a larger consumer base with minimal efforts. When an ad is posted online it can be visible to anyone regardless of their location. You can connect with customers anywhere in the world. It is as easy as putting an ad in the local newspaper. Your business can grow and expand in a way which you might not have thought of before.

Cost Efficient

Digital marketing costs you less than the average marketing channels such as TV, Radio or print media. If you own a channel on any digital platform, it will cost you nothing more than the time you are investing in creating an ad. If you want to make a website, you can do it for free using free templates that are provided by many website builders. You will always have the option to pay more and get a fully functional professional website that will be tailored fully according to you.

If you own a digital channel that is free of cost, it will always be on the internet unless you delete the channel. People can always visit your channel and look at your content and products as long as they want. This gives digital marketing an edge over traditional advertisement techniques.

Measurable Results

Digital marketing gives you access to analytics of your content. This is not provided in any other medium. You can get real time data about how many people have seen the ad, how many people have liked it and various other data. You can track the conversion rates, leads and number of visits on your website. This gives you plenty of insight that can help you grow and improve your digital presence. Traditional marketing does not give you the option to directly interact with your end consumer, but digital marketing allows one on one conversation with your consumers. You will also have access to feedback from your customers that might be feasible for you. This will give you quantitative and qualitative information on how your marketing campaign is performing.

Personalization for Customers

Customer data is the most important element for a digital marketing campaign. It needs a lot of data, and it is the best way to learn for businesses. Marketing campaigns help businesses to know how their product is working, how is the after sales support and many different insights that are very useful for organizations. The business owners can actually understand the queries that end consumers might be facing and act upon it.

Engage with Customers at Various Levels

Digital marketing is very cost effective, which means you will have more return on investment. You will be able to engage with your customers at different levels during the buying process. You can run a paid advertising campaign and then follow the leads of customers who have made the purchase. It can be as simple as just saying thank you for the purchase and asking them if they disliked anything about the product or the experience. You can also use it as an opportunity to create a relation with them. This might convert them into a loyal customer.

Types of Digital Marketing

Digital marketing is a very flexible method of promoting your brand. It has various types & aspects that allow businesses to stand out.

Let's take look at some types of digital marketing

Content Marketing

Content marketing aims to educate and share value to its readers. It is not meant to promote a product or service. It does not have a promotional nature but establishes your business as a thought leader and trustworthy source of information. Businesses can use content marketing as a tool to attract leads and convert them into loyal customers. The potential of content marketing is very high. That is why businesses prioritize professional content writers who can prepare good content for them.

Search Engine Optimization

This is the process of optimizing the content according to the latest trends of internet. It requires optimizing your website, so your website ranks at the top of the search engine results. With SEO, businesses analyze their website’s performance and score it against the competitors. It can be used to create a data-backed strategy to improve rankings over time. The main goal of SEO is to make your content visible on the top ranks.

Search Engine Marketing

Search Engine Marketing includes paid ads that are displayed in SERPs. Paid search refers to the sponsored results that are on top of SERPs. These ads are triggered when user enters a specific term. It contains various methods that are helpful in the promotion. For example: - Every time someone clicks on an ad, you will pay some amount to the advertising service. When you promote your brand at the source of online experiences, you will attract more leads to your site.

Social Media Marketing

Social Media Marketing refers to the use of social media channels for promoting your brand. This is an organic way to grow your business. It is one of the most powerful sources for digital marketing as it allows brand owners to start a conversation with their regular customers one to one. It provides the opportunity to present your business on different platforms actively. This might seem an easy task, however, just having a social media account and uploading posts on them is not sufficient. The factors assisting social media marketing go way beyond simple posts

Pay Per Click

This is the type of marketing where an advertiser pays every time someone clicks on an ad. This is a cost-effective way of promoting your brand because you have to pay only when someone interacts with your ad. It is very similar to SEM, but brands can do PPC on both search engines and social media platforms. It is very important that you make every cent count so make sure you run a proper marketing campaign to optimize its performance. PPC is preferred by many brands because it generates results almost instantly. However, it has some risks involved too and the prices vary a lot. Without a solid plan PPC can become very expensive.

Affiliate Marketing

Affiliate marketing is a way of advertising by using influencers on social media. Businesses often recruit channel owners with a large fan base to promote their goods. It is almost similar to influencer marketing, however; the affiliates are paid only a decided amount if the customer buys a product from their individual link. It can be a commission on every product or a flat rate that is decided by the influencer. Affiliate marketing is based on belief. You are promoting your brand through a person who already has an established fan base. These fans are loyal and will believe whatever the influencer says. This creates trust within customers.

Native Advertising

This is the type of advertising that mixes with the platform interface any user is using. You must have seen these ads on Instagram, YouTube shorts and various other digital platforms. These ads blend with the surroundings of platform that they appear on. The purpose of these ads is to be less obvious when an ad is running. It was created to lessen the skepticism of users while strolling through their devices. Users feel annoyed when they come across ads while having a fun time. This was a loss for the advertiser as well as the platforms. To avoid this, companies have developed this procedure where it does not hamper the user experience and they have a choice whether they want to see that ad or not.

Influencer Marketing

Similar to affiliate marketing, influencer marketing is dependent upon influencers. Companies take advantage of the fan base of celebrities, influencers and industry experts who endorse their products. This method might seem similar to affiliate marketing, however in this method the amount to be paid does not rely on any link. In this process the influencer will only inform the general public about the product for a decided sum. They will not ask the people to go through any link to buy the product. Influencer marketing is a very common practice used by B2B and B2C companies to expand their reach to new audiences. However, it is very important that businesses get popular influencers with a clean reputation to endorse their products.

Marketing Automation

Marketing automation uses software to empower the marketing campaign. It improves the efficiency and relevance of advertising. This type of advertising lets you focus on the strategy and all the time-consuming processes will be running in the background. It is a very useful tool if you want to streamline your advertising campaigns. It might seem like a tool that is not necessary for your business, however, when you use the software-based approach, you will feel less burdened. It has the power to significantly improve the engagement between you and your audience.

Email Marketing

As suggested by the name, Email Marketing is the process of sending promotional emails to customers. However, the implementation is not so simple. You need to be sure that your emails are welcomed. You need to make sure that the emails are sent only to people who are actually interested in buying products from you. You can prepare an opt-in list that will allow customers to decide if they want to opt for emails or not.

Video Marketing

Video marketing is a trend that will never get old. There are many channels on YouTube, Facebook, Instagram and many other social media platforms who provide video content in the form of a review. Businesses can collab with the channel owners and seek their help for promoting their brand. Even from a customer point of view, when we need to buy any product, we would love to have hands on experience from any trusted channel. For example: - There are many tech channels on YouTube that tell us about their experience of different devices they use. If any customer wants to buy that particular device, they will definitely go and look for a video which shares the experience in real time.

These are the different ways which can be used to improve your digital marketing campaigns. These are not the only ones as with growing technology, more and more platforms will be available and there will be more methods for marketing.

What is a Digital Marketing Agency

Now that we have learnt a lot about digital marketing, let's understand what a digital marketing agency is.

A digital marketing agency is an organization that helps you deal with the marketing strategy along with providing different ways to expand your digital marketing campaigns. They use different channels to promote the client’s brand using different marketing strategies. It includes creating and launching campaigns for clients through various methods such as social media advertising, content marketing and many more. They will also help you with the posts and create them in such a manner that it will attract customers.

At Unify Wizards we take our clients as our priority and provide them with tailored techniques to grow their brand. We help our clients to get a wider reach so that their products reach the potential customer. We believe that our efficient marketing techniques give our clients an ample amount of time to focus on their brand.