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10 Jul 2022

5 Reasons why your startup should invest in SEO

Digital marketing is thriving in today’s fast-paced world. It is becoming difficult for businesses, especially startups, to stay in the game without a strong online presence. However, the beauty of the online world is – uncertainty and unpredictability. You never know what becomes a trend worldwide and what goes unnoticed. Today, every business wants a strong online presence and works towards achieving it. If you want to stay ahead in the game, mere working is not enough, but working in the right direction is.

“SEO is not optional anymore; it is as important as running the business itself to cope with technological advancements”

Various surveys show that at least 75% of users only go up to the first page of the search engine. That is why businesses today focus so much on building a strong online presence. This is only possible when you improve your SEO game which will automatically improve the quality and quantity of your website traffic. If your website is not visible, all your efforts in creating a good website structure, content, and process of promoting it will go in vain.

Though good businesses are developed slowly, SEO is the best way to get customers and encourage them towards your business. The better your content is doing on search engines, the more traffic is generated, resulting in more customers for your startup or a well-established business.

Reasons why SEO will prove fruitful for your business

Help to build a user-friendly website

Many factors are considered to determine the ranks on search engines, and crawlability plays a crucial role. If your website has any captchas or pictures that are difficult to load and animations that don't function, the algorithm won’t be able to crawl properly. It means less user stimulation, hence decreased chances to be at the top of search results. Also, if there are rising bounce rates and poor management, that will be tracked by the SEO algorithm and affect the search page results.

Advantage of visibility

Before reaching a purchasing decision, people go online and browse the products over the internet. If your website is not on the internet, your competitors will automatically get the customers, and your business won’t even be considered as nobody knew about its existence. SEO effectively drives customer decisions by providing visibility to your business on search engines. If you want to get conversions, good SEO strategies are crucial for startup companies.

To get valuable customer insight

Corporate giants invest billions in researching market demand. When your business invests in SEO, it helps get direct access to what the customers are searching for. It also gives an idea of how many people are searching for the goods or services provided, and you get a basic idea about your position in the market. SEO gives you a customer insight and shows the factors that will help to drive customers. These insights can be used for various strategies that drive relevant traffic to your business.

Rapid growth

The time to get noticed extends when you rely on marketing strategies like print or offline media. With technological advancements, SEO ensures that the maximum number of internet users can view your business through the website. In this manner, SEO fastens up your growth process so that you don’t have to wait for your return on investment.

High conversion potential

A proper SEO strategy will allow the internet users to sail through your website, eventually increasing people's credibility towards your brand. When people are looking for the same services you offer, it helps them convert into your customers. And as the traffic increases, the algorithm will automatically recognize the user, and the website's rank will improve.

As a startup, investing in SEO can be a smart decision. Regardless of the business size, a proper SEO strategy will increase your brand visibility to the targeted audience and ensure that you are at the top of search page results. This increases the reliability among the users, and your business will be able to gain trust and position in the market at a very early stage. And will also help you in creating a brand, you need an expert to guide you through the process.

Unify Wizards is one hub that works towards meeting all your digital marketing needs. Since it is a result-driven digital marketing agency, it is well-recognized in the UK. No matter if your business is a startup or a well-established one, professionals at Unify Wizards ensure you get a much-needed digital marketing push to create an impact.

Need For SEO