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Digital Marketing
08 Jan 2023

LinkedIn Marketing & Advertisement Strategies to Amplify Brand Awareness

We have entered an ever-evolving era & here every successful marketer knows the significance of a strong digital presence. You might have great products & services, but all that can go in vain if you don’t define your potential customers & what you have got for them. One significant challenge that every business suffers from is to create awareness of who you are & what you have to offer. So, the most relevant question here is how do you build your brand awareness?

You might already know that LinkedIn is an amazing platform to build awareness when it comes to B2B businesses. The professional audience and their mindset create a pool of opportunities for businesses to grow and prosper.

To make the most out of this platform, you must have a firm grasp of the best ways to utilize LinkedIn in favor of your business.

This will help you in the following ways:

Precisely target campaigns to reach specific audiences
Increased Brand Visibility
Retargeting Opportunities
Enhanced Lead Generation
Comprehensive Analytics and Reporting

To avail of the above-mentioned benefits, you must be able to make the most out of LinkedIn. You are fortunate enough to read this article and Unify Wizards got you covered. In this blog, we will be talking about different organic and paid practices or strategies to amplify your brand using the power of LinkedIn.

Best Strategies for you to Build your Brand on LinkedIn

Via LinkedIn, you can not only join the conversations that matter, but also know and grow your audience and engage more people with your brand.

Hereunder are the strategies that will help you to build potential customers for your brand:

Post Diverse Content:

LinkedIn has more than 100 million users alone from the United States. You never know who will witness your piece of content. You are representing your business in the best light so make sure it is followed by high-quality content that your audience finds appealing and positions your business as an expert in the industry.

Impressive stats to keep in mind while posting on LinkedIn:

Including a link in your post can result in two times more likes
Embedding a video in an update increases the share rate to 75%
Including a picture in your update can result in 98% more engagement

So, what is quality content for LinkedIn?

Employment branding and the career opportunities you offer
Inside looks & interviews with current leader and employees
Tips and best practices for the industry
Fun facts and quotes

Define the Target Audience:

One of the most powerful capabilities that LinkedIn provides to its users is a Campaign Manager which lets you see what the professional traits of your audience are. Another great option available is the LinkedIn Insight tag which lets you track your potential customers beyond the platform and use this information to enhance the marketing strategy of your business.

Give Face to Employees on LinkedIn

Ensure that your employees have their profiles updated on LinkedIn. This should include appropriate photos, relevant job history that includes a description of how they help your business to grow, and various professional connections.

Start with Connections and build Relationships on LinkedIn

Understand the basics, LinkedIn is a platform that connects professionals to professionals. An individual can easily connect with prospects, business owners, strategic partners, referral partners, and many others. And once you are done developing connections, the next step for you is to nurture and transform them into professional relationships.

Keep Measuring Brand Awareness

Running Campaigns on LinkedIn isn’t the only thing you need to do. While you measure the impact of your awareness campaigns, one essential thing to keep in mind is knowing that linking to the bottom line may take time. Therefore, the best thing to do is to focus on primary metrics like cost per impression (CPM), click-through rate and secondary metrics like website traffic, number of backlinks to the content, etc. Make sure you measure the performance of both organic and paid campaigns.

Be Ready to supercharge you brand with LinkedIn Marketing and Advertising Strategies:

If you are not yet using LinkedIn for amplifying your brand, then the time has come. By using LinkedIn for brand awareness, you can build highly successful brand campaigns for your business and let the world know about the products and services you have to offer. LinkedIn is one of the leading platforms for generating leads. Start by examining your current marketing plan, determine how LinkedIn adds value and gives a new definition to your business.