The digital world keeps on updating and improvising on a regular basis. When we talk about marketing, it is essential to be where your customers are. 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email as the first thing of their morning. 84.3% of consumers say they check their emails at least once a day.
If your business is not utilizing Email marketing, you should start it right away. It is proven that Email marketing consistently delivers high ROI, especially in a world of increasing internet users. These days, you might have heard that E-mail marketing is dead, and it is a common concern of many marketing departments. Well, we are here to let you know that you don’t have to worry about any such concern because E-mail marketing is still strong and powerful. The power is such that 40% of B2B marketers say that E-mail newsletters are crucial parts of their content marketing strategy.
“Email has an ability many channels don't:
creating valuable, personal touches—at scale ”.– David Newman
When an E-mail is used as a source of reaching customers, building relationships with them, and ultimately driving sales, it is referred to as E-mail marketing. When an email strategy is thoughtful, it provides customers with valuable information which eventually helps them reach better and rational decisions. When email marketing is done on the regular basis, an authentic connection trust is generated between your brand and customers, and they look forward to receiving more updates from your side.
E-mail marketing drives both conversions and revenue by delivering quality information regularly. This makes E-mail a powerful marketing channel to drive traffic and promote your business. It assists you with lead generation, creating brand awareness, and keeping customers engaged.
As a result of digitization, E-mail has constantly evolved to meet the changing demands of businesses and customers. Those who want to succeed in this game of social media are using AI and automation to deliver messages across various channels. This automation has resulted in more personal contact with the audience so they can now connect in a better way. This makes it possible for E-mails to do data collection more comprehensively and for management to focus on the specific wants and needs of individual customers.
When you know that audience is interested in your business and your products and services are useful to them, that is when you move forward towards developing trust among them and giving them reasons to try your brand. This eventually leads to stronger and better customer relationships and creating a base for a successful future of your business.
E-mail is helpful to customize campaigns and create targeted content. Personalization can be as small as mentioning contact’s name in the e-mail or creating individualized content based on segmenting your audience, so you send the right emails to the right customers. The content is rightly customized according to your audience’s needs, which adds a personal touch so that the audience feels more connected to the brand.
If you want customers to continually interact, engage, and purchase from your brand, it is important to keep a pulse on the customer’s experience. Email marketing will help you with this. For instance – you can send customer satisfaction surveys to get feedbacks through campaigns on E-mails. It gives your business a better insight into the direction you are heading, and you can plan to improve the user experience accordingly.
E-mail marketing is not just a marketing tool, it can help you improve sales as well. Your E-mail marketing campaigns can feature different products and encourage customers to buy the product after abandoning the cart. The business can also deliver messages related to special offers for their customers. Furthermore, about 59% of respondents in a survey say email marketing influences their purchase decisions.
The importance of clear communication with the audience can’t be ignored. When your audience feels confident about reaching out to you anytime, they are more likely to stay loyal to your brand. People appreciate good E-mails, and they love to stay updated about their favorite brands.
Your SEO is automatically improved when E-mail marketing campaigns keep your audience hooked. This will automatically engage them with your product and site.
As soon as you create an email that links to your content, keep in mind that every email should contain a call to action (CTA) so readers can click through to your site.