Content Intelligence for Content Marketing
- Contact Marketing
- 11 sept 2023
Content Intelligence for Content Marketing
“If content is king, content intelligence would be its manager”
In the era of digital world, Data is the new diamond. Anything can be predicted if we have enough data. From weather to wars, from floods to drought, everything can be predicted with the help of data. The same goes for your content. With the help of content intelligence, you can predict how your content will perform. What are the demographic locations that would be touched by your content? Does it contain the element of originality? Is it effective enough? And many more questions could be answered through content intelligence. It is basically your personal assistant that has the sole purpose of helping you create the best possible content that will have a wide reach.
What is Content Intelligence
Content intelligence refers to a software system that combines the power of artificial intelligence and machine learning to help you understand how your content is performing. What are the areas you could improve. And how can you make it better so that the audience feels connected?
Content intelligence helps you understand about
- • How your content interacts with your audience
- • Current trendy topics
- • Is your content serving the purpose
- • The best tone and style for your content
Content intelligence can help you create the best content marketing strategy. It can help you create high quality content, optimized articles, landing pages and other content assets such as videos, blogs and many more. The list is never ending. You can use content intelligence in essence with your requirements. There are no limitations to how it can help you generate better content. With content intelligence, the sky is the limit.
Why is it Important?
While running campaigns most people use content marketing as a tool. However sometimes they forget to consider the cost and predict the impact. It could be done very effectively with the help of content intelligence.
Content intelligence gets input about the market and creates a unique and effective marketing strategy for you. This approach can help you in:
- • Generating quality leads
- • Generating organic traffic
- • Create content at fast speeds
- • Generate ROI
The above mentioned are the basic benefits of using content intelligence. Once you start using it, you will get to know about the core principles of content intelligence and how it helps you even with minimal details. Most importantly it can help you
- Understand what content will be suitable for your audience based on the previous analysis
- Helps you understand what you can do to differentiate yourself from the competitor
- Get insights of impact of your content in real-time
- Automate the creation of content with AI using insights from your previous content.
In a nutshell we can say that you can use content intelligence to extract better and improved results for your time and efforts. It helps you understand your audience better so that you can provide them with good and meaningful content. It can also help you in making strategic decisions and helps your content reach the right people.
What are the Things to Look for in a Content Intelligence Platform
Content intelligence is a tool that is powered by AI and machine learning. There are multiple tools that are available in the market. Now the question arises, how to differentiate between them.
When it comes to platform selection there are certain key points that one must look for to get a maximum and refined output.
Real-Time Data Collection
Content Intelligence platforms should be able to gather real-time data and analyze it as fast as possible. It is required because the content marketing landscape changes continuously and if the tool is not fast enough, you might lag behind. It helps you to be updated with all the latest trends and audience preferences, which helps you stay a step ahead of your competitors in the market.
Process Automation
A platform that gives you the most effective strategies in bulk is the one you should go for. Sometimes it may happen that you do not like strategy. In that case it should be able to prepare a different strategy considering the same parameters as fast as possible. You can always look for some major key automated process while deciding the platform
- • Audience segmentation
- • Market and competitor research
- • Content performance report
- • Traffic and ranking analysis
- • Keyword research and clustering
Audience and Competitor Analysis
Analyzing how your content is performing is important but relying on only that data could be dangerous. Human interests do not follow any set patterns. They could be inclined towards anything. That is why having insights into what the audience likes and how your competitors are handling it is very important.
How to use Content Intelligence for Improving your Content
Content intelligence provides you with all the required analytics that may help you in creating genuine and relevant content in less time. While they provide you with multiple features, you should go with the one that suits your needs the most. The one that will give you the most relevant content for your website, blog or post.
If you are confused about what platform you should use, Unify Wizards is always ready to help.
Unify wizards is an established name among Digital Marketing companies in the UK. And our team of experts can guide you on how you can choose the best content intelligence platforms. We are always dedicated towards creating and maintaining the best online presence for your organization.