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There is no hack or shortcut to improve search engine rankings or land your business on the top of Google search overnight. Even if you find one today as an SEO expert, the steps won't work tomorrow.
According to Search Engine Land, Google changes its algorithm 12 times daily. This means thousands of modifications are made to search engines every year. However, there is an easy way to improve search engine rankings and make your website visitors happy. This is done through UX strategies and Search Engine Optimization.
Google provides users with helpful results, so, keeping users in mind in everything you do makes your website experience a drastic increase in organic search traffic each time the algorithm shifts.
A well-designed and mobile-friendly website climb search rankings and drives conversions. Additionally, search engines focus on how users interact and engage with your site and use these signals for ranking.
In this blog, Unify Wizards takes us through areas proven to improve search engine rankings, so your website generates more traffic, and your business receives more leads.
What is User Experience (UX)
User experience (UX) is a crucial part of digital marketing where visitors interact and experience your website. It is the process of understanding user needs and designing your website to meet their expectations.
User experience is focusing on making your website relevant and easy for visitors to find what they are looking for.
The UX is of great significance in SEO Techniques and website rankings.
It influences user satisfaction, retention, and conversion rates. Additionally, a poor user experience affects your website conversions in a negative way while a good UX boosts SEO and user retention on your website.
User Experience (UX) in Search Engine Optimization includes the following processes.
- Website page speed
- URL structure
- Website design, and navigation
- Ease of use
- Website responsiveness
- Website mobile friendliness
All these processes are crucial for providing a unique experience, retaining users, and improving organic search rankings.
Search Engine Optimization is a series of processes or tasks you can carry out to improve your user experience and make visitors to your website happy. In return, your website will rank at the top of the search engine page.
Having a well-designed and mobile-friendly website impresses potential customers, drives conversions, and boosts your Search Engine Optimization.
Unify Wizards is the company to partner with to make your website user experience stand out. Our team of SEO experts and developers are the best in the industry with many years of experience.
How User Experience (UX) Affects SEO
Search engine optimization and UX provides user needs in the most optimal, meaningful, and easy way. Google provides its users with the best possible results, which is why it takes UX into account when determining website rankings.
Google metrics such as Core Web Vitals, and website content help rank sites based on UX. Your website speed and mobile friendliness are essential for good SEO improvement. A good user experience also leads to faster website loading times and a better mobile experience.
The way users interact with your site and the overall quality of your content also impact your SEO. Website layout, design, content presentation, and assessment also give Google signals that your website is worth ranking highly.
- More than 30% of visitors will not engage with your content if the images are slow to load
- More than 80% of users will not return to a website with a poor UX
- More than 20% of people will leave your website if it takes more than 3 seconds to load
Proven UX Strategies That Boost Website Search Engine Optimization
Improve Website Speed
Website load speed is one of the most important users experience factors impacting your website’s ranking. Google uses Core Web Vitals to measure UX through site load speed, responsiveness, and layout changes. Therefore, websites with slow load times have poor search ranking.
According to statistics, more than 80% of people agree slow web pages impact their buying decisions and over 40% do not complete their purchase on a slow website:
When many visitors from your website go back to the search engine results page to re-run the same query, it indicates to search engines that your website has a poor UX. This leads to a drastic reduction in your website rankings.
How to Improve Website Load Speed for Better UX
- Use a content delivery network: Using a content delivery network keeps your site document at multiple locations.
- Switch to a reliable and reputable hosting provider
- Compress and optimize website images
- Use browser caching and minify JavaScript and CSS
- Remove excessive scripts and plugins from your CMS
- Use a reliable caching and speed optimization plugin
- Inspect your site through PageSpeed Insights to identify parts with the highest load speed.
- Use effective third-party services for important website functions.
- Use browser HTTP caching and limit the use of external scripts
Make Your Website Mobile Friendly
Having a mobile-friendly and responsive website is essential for a great user experience UX. Research has shown that more than 50% of all website traffic is generated through mobile devices.
Having a mobile-friendly website directly impacts its rankings. Also, over 60% of people indicate they stay more on websites with good mobile-friendly content.
Google's Cumulative Layout Shift tracks unexpected shifts in page layout during load. This makes websites with low Cumulative Layout Shifts perform poorly on search engine results pages. That is why Google recommends having a responsive website design with consistent experience for visitors across all devices.
Mobile-friendly sites also directly impact SEO improvements as Google crawlers use the mobile version of your website for indexing. Google made this decision because people now prefer accessing the internet through their mobile devices.
How to Ensure Your Website is Mobile-Friendly
- Use a responsive website design that scores low on the Cumulative Layout Shift
- Ensure your website structure, content, and URL structure are the same for mobile
- Optimize and ensure your website’s images and content are crawlable
- Use Search Console to verify the mobile version of your website
- Review the mobile version of Core Web Vitals and fix any errors.
Upload Unique and High-Qualify Content
Your website content needs to be highly relevant, easy to read, and understandable. A well-written content boosts SEO and user experience. This directly impacts your website rankings.
Grammatically correct, easy-to-read, and properly formatted content is ranked higher on the search engine results page. It also makes web crawlers understand and index your website, leading to high engagement with a low bounce rate.
How to Make Content Easy to Read
- Write contents that are easy to read and understand by anyone no matters their educational background
- Do not use difficult words, phrases, and sentences in your content
- Use the correct colour scheme when uploading your content on your website
- Ensure your content is written in short sentences and paragraphs
- Add subheadings, bullets, and lists to your content
- Use relevant visuals and images for better understanding
- Ensure your content is unique, accurate, and grammatically correct
- Include bold text, subheadings, bullets, and pointers in your content
Enhance Website Navigation
Website navigation is a vital part of UX strategies. It helps visitors easily go through your website to find relevant content, products, and information.
A well-crafted website with proper navigation should help visitors find relevant information easily, guide web crawlers to find web page, and understand your site’s structure.
How to Ensure Site Navigation
- Create a proper website hierarchy and structure
- Add an internal link to every new page, post, and URL on your website
- Create menus in your website that take visitors to key pages that link to subpages and so on
- Ensure every page has a header and footer
- Conduct regular site audits to identify orphan pages
Improve User Engagement
Website engagement is the level of interaction users have with your website. It is measured by how long visitors stay on your website, clicking links, and performing calls to action.
Websites with high engagement are more likely to be ranked on the first page of search engines because they answer queries completely.
How to Increase Website Engagement Rate
- Use Google Analytics to monitor your website engagement rate and bounce rate
- Identify pages with a high bounce rate and use A/B testing to discover the problem
- Use analytics tools to understand the cause of low engagement
- Identify the difference between high-engagement pages and low-engagement pages
- Use the same design and layout of high engagement pages for the low- engagement pages.
Website Design and User Intent
User intent means the reason users type a specific query into a search engine. It shows what the user wants to achieve with their search engine to answer a query. Understanding user intent and designing your page accordingly is an essential part of UX.
According to statistics, over 90% of first impressions on websites are design- related. Therefore, your website layout and design should fully support the user's intent.
Website design and user intent impact search performance and organic ranking. Also, Google matches search queries to user intent and then shows relevant pages with similar page designs and the highest engagement.
Techniques to Ensure Page Design and User Intent
- Identify user intent for your website
- Select the right page design and layout
- Improve and change your website designs based on A/B tests
- Ensure your website design supports user intent
- Make your website content relevant to the user's intent.
The Bottom Line
- Digital marketing is about building a brand and meeting the needs of your visitors to climb search rankings no matter the changes in Google's algorithm.
- User experience has become important in digital marketing. Therefore, create websites that give visitors the best user experience.
- User experience is part of the SEO technique that ensures your website delivers an effective user experience
- UX strategies encourage users to stay on your page longer, visit more pages, and return often.
- UX strategies help increase your website’s visibility in search engines and drive more traffic.
Unify Wizards is an established digital marketing company with many years of experience, expertise and satisfied clients. We help small and large-scale businesses climb the search engine ranking. Partner with Unify Wizards today to increase your website visibility and keep your customers satisfied.
