A Guide to Programmatic SEO for the Growth of Your Business

search engine optimization

A Guide to Programmatic SEO for the Growth of Your Business

The ever-evolving digital marketing demands effective ways to engage and retain the audience. We all know that SEO is a key strategy to bring prospective customers to a website page. However, reaching the right place is not enough, the audience must stay on the page.

This whole game of ranking becomes extremely challenging due to the increasing digital competition. Where content is the king for effective brand awareness, it is lost somewhere in the race against SEO.

Away from this, a new tool is taking the limelight and benefiting the brands, that is; Programmatic SEO. On the road to achieving top ranking on search engine results pages (SERPs), Programmatic SEO emerges as a powerful tool.

Learning to utilize this tool to enhance traffic is the second step, the first step is learning about it in detail.

Let's create a strong foundation by knowing more about this magnetic tool.

Defining Programmatic SEO

SEO simply means optimizing websites to make them rank top on the search engine results pages (SERPs) with influential content and appropriate keyword stuffing. SEO is essential to rank the website on Google, Bing, and Yahoo and make it more visible to the viewers.

Programmatic SEO, however, is a technique to create many website pages similar in elements and helps in achieving top ranking. As the landing pages are alike, the marketers can also use automation tools to create such pages by adding important details and keywords.

This enhances accessibility to customers as each page concentrates on driving traffic with low competition keywords.


Brands have benefited from this technique and successfully utilized it to rank. Some popular names are Zapier, and Tripadvisor.

Tips to Create Programmatic SEO Pages

Search traffic is subject to effective SEO and in the case of Programmatic SEO, the following tips can help you create the most optimized landing pages.

#1 – Strong Keyword Research

Keywords are a primary requirement to rank, and the first step begins by searching for the most relevant keywords. In programmatic SEO as well, this is vital, and businesses must focus on it.

They can find valuable keywords by either using some research tools, making a competitor analysis, or keeping up with the industry trends.

There are different types of keywords such as short-tail keywords and long-tail keywords. Other than that, there are primary modifiers and secondary modifiers. All of these have different requirements and are essential to rank the landing page.

Here are some examples of various types of keywords:

Short Tail Keywords: One or two generic words such as “marketing”, “travel”, “hotels”.

Long Tail Keywords: They are more like key phrases such as “organic coffee shops near me”, best boots for winter”.

Primary Modifiers: Words connected to short tail keywords such as “Budget-Friendly”, “Indian Restaurants”.

Secondary Modifiers: Adding detail to initial keywords such as “restaurants near me”, “popular destinations”.

#2 – Consistent Template Designs

Templates are also equally vital to make the pages rank and they play an important role. The designs must cater to user intent, incorporate necessary keywords, and include relevant content. The page must contain appropriate headings, call-to-action and other essential details.

While making landing pages in bulk, the template for them is the same and the only difference is in the content details.

#3 – Collection of Critical Data

What sets a landing page apart is the content that a brand is trying to deliver to the target audience. This requires the collection of data and the creation of content that is unique and interesting to keep the attention of viewers. Some websites need constant updates and changes must be made to ensure the search rate of the landing page.

Some ways to collect data are:

  • Researching other websites
  • Using exclusive information
  • Make use of User-Generated Content (UGC)

#4 – Establishing a Database

The collection of data is followed by organizing that information into a database and labeling it with accurate tags. This makes identifying the relevance of data with different page template effortlessly.

You can use tools to structure the information and access it with ease as it holds everything in detail that is also simple to understand.

#5 – Creation of Page Templates

As we try to create many pages, it can be manually challenging and time-consuming. That is why you can invest in some good tools to create the page templates. You can use CMS – Content Management System to store the information in one place and transition it smoothly in terms of updating and managing.

#6 – Integration of Database

Another thing you can do to streamline everything is integrate the database with the website with integration tools such as Zapier. This will reduce the overall task by eliminating the need to manually update the pages.

#7 – Complete Optimization

Optimization is what we are working for as we need ranking on the SERPs. This starts after the website pages are live with the help of keywords. Other things such as page loading speed, meta tags, and structured data markup are also a part of optimization.

#8 – Testing for Adjustment

You cannot miss the step of testing by reviewing and analyzing to optimize the content further. It can be a manual process or can be done with the help of AI-driven tools. Your target is to find distorted links, duplicate pages, and missing information.

This way you can optimize your landing pages and make them rank on the SERPs.

Advantages of Programmatic SEO

Programmatic SEO makes your brand more discoverable by elevating the website’s ranking. This drives more traffic and enhances the number of customers. This is a process of careful planning and execution to bring an audience and utilize it for brand awareness.

This can prove to be beneficial for your business as it provides following advantages:

  • Help to scale at a rapid pace by directly targeting the algorithm with mass landing pages.
  • Gaining insights into the performance of websites becomes easy with regular tracking and monitoring of information.
  • Be dynamic in this constantly changing digital landscape and understand the market trends while using them to advantage.
  • Using keywords and target content results in more clicks and conversion rate.
  • Identify the market competition with proper review and analysis.
  • Boost SEO score by building efficient links.

Disadvantages of Programmatic SEO

There are some demerits of this technique as well and they are:

  • As the templates for all the pages are the same, they can be termed as duplicate content and face some troubles. However, this is not a major issue and can be easily avoided by ensuring that every page has different and unique content. You can make a difference by integrating User-generated Content (UGC).
  • There can be Google indexing issues as it may only index some of the pages. However, this issue can be solved by creating internal and external links to speed up the indexing.
  • As Google is not in favor of AI-generated content, it can penalize the website. You cannot also only focus on keywords for the pages to rank. However, this can be prevented by incorporating user-friendly content and other interesting elements such as charts and graphs.

Programmatic SEO is a tool to increase traffic and influence customers by leaving a strong impression. This is a crucial part of digital marketing, and an SEO agency can help you execute this strategy.


Programmatic SEO is the tool you are looking for to enhance your brand awareness and customer retention. However, if you don’t know where to start then Unify Wizards can help you with it.

Unify Wizards is a digital marketing company in UK that offers a range of SEO-related services. We work with a proficient team that excels at keyword research, local SEO, and SEO audit. You can achieve the popularity you are looking for premium digital marketing of Unify Wizards.