“Technology does not have intentions, humans do”
In a world full of technologies, the biggest new thing is artificial intelligence. It has helped people create a lot of content for their websites. Everyone now a days uses artificial intelligence for one or the other purpose. Some use AI for editing photos, some for videos and some for content. What we all fail to understand is that AI is just a tool and using too much AI can result in killing our creativity and the thought process that is required while creating a content. Although it is a useful tool but somehow, we cannot be totally dependent on artificial intelligence.
Artificial Intelligence does not have its own consciousness or brain. It is dependent on the information and feedback that we provide and uses it to enhance its content. It will give the content that is available on the internet or provided by us, but when it comes to creativity, AI cannot replace human genuineness. Majorly it provides repeated content in a paraphrased form. This information is the same, just some words are replaced and is provided as output. Many people use AI generated content to manipulate search rankings. However, google is also getting smarter every day and it can easily distinguish between human and AI written content. Although google prohibits the use of AI for generating new content but it is quite clear that AI generated content is not against its guidelines.
When AI was introduced in 2022, Google’s senior analyst John Muller was asked if google can detect AI content. To which he replied that he cannot give a guarantee, but they do have AI detectors. If they find that any content is automatically generated, they can certainly take action on that. However, with constantly evolving technologies artificial intelligence will improve itself. It could be more difficult for google to locate AI generated content unless Google’s AI detectors are a step ahead of them. Right now, there is a war going on between AI and Non-AI content. It is said that AI will end up taking on all the jobs that require human interference. But we need to understand that after extensive use even a normal person would be able to tell the difference between AI and Non-AI content. It will definitely take some time but there is no technology that we humans cannot overcome.
We have all heard about SEO. Even if we might not use it but we have an idea what SEO is. Trust me, AI also knows only that much because it feeds on the knowledge that is available on the internet or is extracted from humans. SEO is not something that has a set protocol or pre-defined rules. The provisions are changed with changing time. It is something only humans can understand and create new ways to play with keywords and keywords stuffing. It is the best tool to keep yourself unharmed in the era of artificial intelligence. However always keep in mind, this blog is not against artificial intelligence, instead it is about how you can use AI as a tool for your content.
Now the question that arises is HOW.
As mentioned above SEO does not have any fixed guidelines or protocols to follow. Still there are some key points that should be kept in mind when creating content.
AI as marketed is not something that is here to harm us, instead it is here to help us. You can use AI to search topics for your content. For example, if you ask AI for topics related to travelling, or music, it will give you a list of different topics about which you can create content. If you go blank in the beginning, you can also ask AI to create an outline for a topic and then continue creating your content.
As a content creator, your personal touch is what will hook or engage your audience whenever they view your content. This is something no artificial intelligence can create. Your writing style has a unique flavor that no one can copy. Hence you can surely take inspiration from AI but should make your own content.
AI is an intuitive system capable of giving swift results. When it comes to business, it can identify the customer's needs and use automation techniques to complete marketing tasks. AI enhances marketing strategies with lead generation and leads scoring. Apart from this, it is also capable of customer retention.
AI is the best tool to get insight into new trends, customer behaviors and business growth. It can also make predictions that can help companies streamline their business.
As mentioned above SEO is something that does not have any boundaries and mastering it takes years of practice and knowledge. Search engines always keep updating themselves to give the best possible outcomes for any query. You will also need to update your skills, especially around AI so that you can provide the best original content.
From the industrial age humans have made technologies that were doing the job which required human interference. People were afraid of losing their jobs to machines, which happened to some extent. However, it also created new job opportunities while making life easier for humans. The same is the case with AI. Artificial intelligence acts upon the commands that we give. It does not have its own brain. Any technology is not creative, yes, it might do tasks assigned to it better than humans but does not have the capability to think out of the box. It cannot create new things. It can perform repeated actions multiple times without being tired but when it comes to innovation, no technology is greater than humans.